Tap into 187 Markets with Microsoft Advertising: A Comprehensive Guide

By Adedayo Ebenezer Oyetoke Published on: June 6th 2023 | 3 mins, 548 words Views: 542

In today's globalized world, businesses are constantly seeking new ways to expand their reach and tap into new markets. Microsoft Advertising offers a powerful platform for businesses to achieve this goal, providing access to 187 markets worldwide. In this blog, we will explore the benefits of using Microsoft Advertising, discuss its key features, and share real-life examples of how businesses have successfully leveraged this platform to grow their customer base.

1. The Power of Microsoft Advertising

Microsoft Advertising, formerly known as Bing Ads, is a search advertising platform that allows businesses to create and manage ad campaigns across Microsoft's search engine, Bing, as well as other Microsoft-owned properties like MSN, Outlook.com, and Skype. With a global reach of over 500 million users, Microsoft Advertising offers a unique opportunity for businesses to connect with potential customers in 187 markets.

2. Key Features of Microsoft Advertising

a. Audience Targeting: Microsoft Advertising allows businesses to target their ads based on various factors, such as demographics, location, and interests. This ensures that your ads are shown to the most relevant audience, increasing the likelihood of conversions.

b. Ad Extensions: Ad extensions are additional pieces of information that can be added to your ads, such as phone numbers, addresses, or links to specific pages on your website. These extensions help make your ads more informative and engaging, leading to higher click-through rates and conversions.

c. Automated Bidding: Microsoft Advertising offers automated bidding strategies that help businesses optimize their ad spend. By using machine learning algorithms, the platform automatically adjusts bids in real-time to maximize the chances of achieving your campaign goals.

d. Integration with Microsoft Audience Network: Microsoft Advertising seamlessly integrates with the Microsoft Audience Network, a native advertising platform that allows businesses to extend their reach beyond search results and display their ads on relevant websites and apps.

3. Examples of Success with Microsoft Advertising

a. Example 1: A small e-commerce business specializing in handmade jewelry used Microsoft Advertising to target potential customers in the United States, Canada, and the United Kingdom. By leveraging audience targeting and ad extensions, the business saw a 30% increase in sales and a 25% reduction in cost per acquisition.

b. Example 2: A local restaurant chain utilized Microsoft Advertising to promote its new delivery service. By targeting ads to users within a specific radius of each restaurant location and using ad extensions to display contact information and delivery hours, the chain experienced a 40% increase in online orders and a 20% increase in overall revenue.

4. Tips for Success with Microsoft Advertising

a. Conduct thorough keyword research: Identifying the right keywords is crucial for the success of your ad campaigns. Use Microsoft Advertising's Keyword Planner tool to find relevant keywords and analyze their search volume and competition.

b. Optimize your ad copy: Write compelling ad copy that highlights your unique selling points and includes a clear call-to-action. Test different variations of your ad copy to determine which one performs best.

c. Monitor and adjust your campaigns: Regularly review your campaign performance and make necessary adjustments to your targeting, bidding, and ad copy to optimize your results.


Microsoft Advertising offers businesses a powerful platform to tap into 187 markets and connect with potential customers worldwide. By leveraging its key features and following best practices, businesses can achieve significant growth and success. So, don't wait any longer – start exploring the potential of Microsoft Advertising today!

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